go here to see it http://www.audiworld.com/news/08/paris-a1-sportback-concept/
the car will have hybrid technology with a lithium ion battery will give car a 0 emmisons driving distance of 62 miles just on battery i think it would make agood 1st car if its cheap enough it should be cheaper then the A3

Would it be built with better quality than what they have on the road today?

load of crap imo. whats the point in a car i have to plug in to charge up? the price of electricity is going through the roof as it is, without powering a car with it. and its not even a green alternative. the majority of the electricity used to charge it (assuming you plug it in at home as stated in that page) is produced by burning fossil fuels anyway.

im also interested to know how 'Dad...' has driven it, given that it is a concept car?

Not the prettiest Audi I've seen or driven but might appeal to the green hot hatch brigade. Probably be too expensive anyways.