Looking ahead to the new Audi A8: More voltage for enhanced efficiency

Audi A8 electrification

The new Audi A8 is advancing electrification on a broad front. In the next model generation, the flagship will for the first time feature an electrified powertrain as standard. To that end, the combustion engines will be equipped with mild hybrid technology. What this means for the customer is refined running and enhanced performance, coupled with greater efficiency. The basis is the 48-volt electrical system, which features for the first time in the new Audi A8 as the primary electrical system.

The mild hybrid drive comprises two main components: first, the watercooled 48-volt belt alternator starter (BAS), which complements the conventional pinion starter. The latter is only required for cold starts in the new Audi A8. Then there is the lithium-ion battery in the luggage compartment to act as the energy accumulator for the MHEV (mild hybrid electric vehicle) with a 10 Ah charge carrier capacity and a 48-volt system.

Audi continues to grow in North America in May

2017 audi q2

In May, Audi AG delivered around 159,600 cars to customers, 2.8 percent less than in the same month in 2016. Around 738,300 deliveries over the first five months of the year represent a decrease of 5.9 percent worldwide. Despite the downturn of the total U.S. market, Audi managed to further increase sales in the United States in May too, achieving substantial growth in North America overall since the start of the year (+6.6%). In China, the sales balance for the past month (-4.0%) was still influenced by the negotiations on future collaboration, which have now been brought to a successful conclusion. The intended comprehensive deal was sealed in the second half of the month. The Chinese Audi dealers reported 48,012 units delivered in May, the highest monthly sales figure in the year to date.

“The breakthrough achieved with our partners in China opens the door for us to the market potential of the next decade. And it gives us a positive outlook for developments over the next few months,” says Dietmar Voggenreiter, Board member for Sales and Marketing at AUDI AG. “The last few days of May have already shown that we will see sales recover rapidly in China and that we will quickly get back to our former market position.”